Volvo Wagons in America Are Dead—For Now
The final Volvo wagon for the US is the V60 Cross Country. If you want one, you have until the end of the month. After that, Volvo’s wagon lineup in America is finished, at least officially. The brand is shifting its focus to SUVs, crossovers, and EVs.
Even the XC70 name, once tied to rugged wagons, has returned as an extended-range SUV. There’s no lifted longroof this time, which shows just how far Volvo has moved away from wagons as a body style.
But that doesn’t mean wagons are gone for good. Despite the shift, Volvo hasn’t ruled them out. In an interview, Volvo’s top product strategist suggested the longroof could still have a place in the lineup.
Why Volvo Thinks Wagons Still Make Sense
Speaking to The Drive, Volvo Chief Strategy and Product Officer Michael Fleiss was careful not to promise anything concrete, but he also wasn’t shy about explaining why wagons are still part of internal conversations. When asked directly about the future of wagons, Fleiss responded with a simple but telling line: “Watch this space.”
Fleiss pointed out that wagons are still strong sellers in Europe, and electrification could work in their favor. Aerodynamics matter more with EVs, and wagons have a lower, more efficient profile than SUVs. Volvo, with its history of wagons, is looking into it.
He added that buyer priorities are changing. In the past, people chose cars for their engines and powertrains. As vehicles go fully electric, brands will compete on platforms, efficiency, and packaging instead. Volvo’s SPA3 EV platform gives them room to explore different body styles, including wagons.
When asked if wagons still make sense in the US, Fleiss said yes. Even China, once seen as wagon-averse, is showing new interest. Europe remains the main market, but Fleiss didn’t rule out America.
The US Wagon Comeback
Volvo isn’t alone in quietly rethinking wagons. In the US, longroofs have been making an unexpected comeback at the performance end of the market. Audi’s RS6 Avant enjoyed its best sales year ever, proving there’s still demand for wagons when they’re positioned as desirable rather than utilitarian. BMW’s M5 Touring has followed a similar path, with strong interest despite higher pricing and its niche status.
This matters because performance models often set the tone. If buyers are willing to pay for fast wagons, it helps make the body style relevant again. Wagons become a modern alternative to SUVs, not just a throwback.
Policymakers are watching too. New fuel-economy rules could push automakers to bring back more passenger-car shapes, including wagons, by closing the gap between car and SUV regulations. It’s not a guarantee, but it removes another barrier for wagons.
Put it all together, and the signs are clear. Market trends, performance models, and electrification all point to a possible return for wagons. They may not be the default family car anymore, but they’re not out of the picture.
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