Toyota may have one of the most extensive lineups of hybrid models in the country, but it still lags behind in the EV space. The 2026 Toyota bZ Woodland will help to change this—it’s a longer and more spacious version of the bZ. Sharing much with the Subaru Trailseeker, the bZ Woodland has finally been priced, but the news isn’t good. The Toyota electric SUV is far more expensive than its mechanically similar Subaru cousin. Is there a reason for this, or is Toyota simply charging for its stronger brand cachet? Let’s take a look at the specification sheets to find out.
Related: The Quickest Subaru in America Looks Affordable at Just Under $40,000
How Much Is It?
2026 Toyota bZ Woodland
Toyota
The 2026 bZ Woodland comes in just two trim levels, with the base model costing $45,300. The Premium trim, meanwhile, will cost you $47,400, and that’s before a destination charge of $1,450.
Looking at the 2026 Subaru Trailseeker, it starts at $39,995, a full $5,305 less than the base bZ Woodland. The Trailseeker has three trims, with the Limited costing $43,995 and the top-spec Touring at $46,555. As with the Toyota, it has the same $1,450 destination charge.
Both vehicles have standard dual electric motors and all-wheel drive, along with an output of 375 horsepower, so there’s no difference there. Both have 8.3 inches of ground clearance, a maximum towing capacity of 3,500 pounds, over 30 cubic-feet of cargo space, and a 74.7-kWh lithium-ion battery. In terms of range, Subaru actually claims a better figure than Toyota: 280 miles for the Trailseeker to 260 miles for the bZ Woodland. Subaru claims a swift 4.4-second 0-60 sprint for the Trailseeker, and the bZ Woodland should be similarly quick.
So, in terms of performance and practicality, there’s no reason the Toyota should cost more, and the Subaru actually has the edge because of its better range on a full charge.
Feature Comparison: bZ Woodland Vs. Trailseeker
2026 Toyota bZ Woodland
Toyota
If Toyota positions the bZ Woodland as a better-equipped, more luxurious EV without a base trim, its higher price may be justified. Here’s a look at the standard features on both SUVs, based on the limited information Toyota has released about the bZ Woodland this far—we expect full specifications of the bZ Woodland to be published imminently.
bZ Woodland
Trailseeker
Wheels
18-inch alloys
18-inch alloys
Touchscreen
14 inches
14 inches
Wireless Apple CarPlay/Android Auto
S
S
Heated front seats
S
S
Synthetic leather upholstery
S
S
Power driver’s seat
S
S
Panoramic-view monitor
S
O
Blind-spot monitoring
S
S
Adaptive cruise control
S
S
Traffic jam assist
S
S
Dual wireless device charging
S
S
S = Standard; O = Optional
As you can see, the only notable standard item the base bZ Woodland has over the Trailseeker is a panoramic-view monitor, but that’s not worth the $5,305 premium on its own. Besides, you can simply upgrade to the Trailseeker Limited at $43,995, which still undercuts the cheapest bZ Woodland. This Trailseeker trim adds items like 20-inch wheels, a Harman Kardon sound system, the panoramic-view monitor, heated rear seats, a heated steering wheel, and a 1500W cargo area power outlet.
2026 Toyota bZ Woodland
Toyota
Adding the Premium Package to the Toyota will get you additions like a JBL Premium sound system, a digital rearview mirror, ventilated front seats, a panoramic roof, and a front radiant heater.
Bearing all of this in mind, the Subaru Trailseeker is easily the better-value EV here. Toyota may have positioned the bZ Woodland as a more premium product—somewhat like the Crown Signia—and priced it accordingly. Subaru, meanwhile, has priced the Trailseeker more in line with that brand’s focus on affordable, rugged vehicles.
Not Every Subaru Is Cheaper Than The Equivalent Toyota
2026 Subaru Solterra
Subaru
Co-developed, platform-sharing Subarus and Toyotas aren’t limited to these electric crossovers, of course. There’s also the Subaru Solterra/Toyota bZ and Subaru BRZ/Toyota GR86 duos. With these, the pricing roles are reversed, as the Subaru model is pricier in both instances.
The Solterra starts at $38,495 for 2026, whereas the bZ now starts at just $34,900. Looking at the sports cars, the BRZ’s $35,860 starting MSRP is significantly higher than the GR86’s $31,200.
If you aren’t a diehard fan of either brand but are interested in one of these cars, we recommend a close comparison of specifications to determine the best-value model. As we can see with the bZ Woodland and Trailseeker, the Toyota badge doesn’t automatically mean it’s the better buy. In this case, you’re simply paying a lot more for the same vehicle.
Related: 2026 Subaru BRZ Pricing Makes Toyota GR86 Look Like A Bargain
