A Supercar With a Serious Mission
A New Jersey police department is making headlines for an innovative approach to community outreach that combines high-octane excitement with a life-saving message. The Garfield Police Department in Bergen County has teamed up with Lamborghini Paramus to unveil “Outrun Opioids,” a community initiative that uses a 2023 Lamborghini Huracán Sterrato to raise awareness of opioid addiction and recovery resources.
Instead of chasing suspects, this supercar’s mission is to chase conversations by helping residents better understand the pathways to treatment and recovery in their own community.
Dressed in official Garfield Police graphics and topped with a blue light bar, the off-road-capable Huracán Sterrato is designed to command attention wherever it goes. That visibility is no accident. With its 602-horsepower engine, off-road capability, and unmistakable silhouette, the vehicle has quickly become a centerpiece for discussions around substance use and stigma. The car made its debut at the 37th Annual PBA Toy Drive in Closter, where it attracted crowds eager to learn about its unexpected purpose. Police officials say the Lamborghini is not a symbol of enforcement but of empathy, a striking reminder that help is available and recovery is possible.
Turning Attention Into Access to Help
Beyond the spectacle, the “Outrun Opioids” campaign has a practical and potentially life-changing component. Prominently featured on the Lamborghini’s livery is a QR code linking directly to The Center for Alcohol and Drug Resources. Scanning it connects users with a 24/7 live navigator who provides confidential assistance, treatment referrals, and guidance for individuals or families struggling with addiction. It’s an innovative way to bridge the gap between awareness and action, ensuring that the attention the car draws translates into access to real support.
Garfield police officials say the Lamborghini will continue to appear at youth programs, public events, and educational initiatives throughout the region. Each outing is an opportunity to start conversations that could lead to intervention before tragedy strikes. The department emphasizes that the Huracán Sterrato won’t be used for patrols or emergencies; it’s purely an educational tool.
No Cost to Taxpayers, Maximum Community Impact
While the project’s glitzy exterior might raise questions, city leaders are quick to stress that the initiative carries no financial burden for Garfield residents. The nearly $310,000 Lamborghini remains the property of Lamborghini Paramus and is being loaned to the department free of charge.
Officials say that the partnership model allows the city to make a big impact without spending a dime of taxpayer money, a point that has helped the campaign earn broad public support.
The Huracán Sterrato will remain wrapped in Garfield Police livery through June of next year, then return to its original form after a “Chief for a Day” community celebration. Until then, police hope the car continues to draw crowds and conversations that lead to healing.
