CES As Tech Launchpad for Automakers
The Consumer Electronics Show (CES) used to be all about gadgets, but in recent years, it’s become a proving ground for the next wave of mobility. Automakers now use the show to roll out new ideas, show off future platforms, and see how the public reacts to concepts that push the envelope. It’s not just American and European brands making noise in Las Vegas anymore – Chinese companies are stepping up, too.
At the 2025 show, Chinese automaker Zeekr put its fast-charging battery tech and NVIDIA-powered computing systems front and center. It’s clear that Chinese brands now see CES as a global stage, not just a local one. And if you think that’s where it stops, it doesn’t.
According to a newly released press statement, another unfamiliar automaker is preparing to step onto the CES stage in January 2026. The company is called Kosmera, and instead of a single concept car, it plans to unveil two hypercar prototypes.
Kosmera
Two Hypercars, One Big Performance Promise
Kosmera calls its first models “new energy” hypercars, which means hybrid or full electric in China. Judging by the numbers, it’s almost certainly the latter. The company says each wheel delivers up to 350 kW – about 469 horsepower per corner, or 1,877 horsepower in total – assuming they are all-wheel-drive hypercars.
Those numbers place these prototypes squarely in modern electric hypercar territory, facing rivals like the Rimac Nevera. But unlike the Croatian hypercar, Kosmera touts a near 1:1 power-to-weight ratio. The company also mentioned aerospace-grade composite materials and extensive use of 3D-printed metal components in its press release.
Beyond raw performance, the prototypes are pitched as “dual-mode” machines. The idea is daily comfort paired with real track capability, managed through an active linear motor suspension system. On top of that, Kosmera plans a dual-steering-wheel unlock mechanism and an AI-driven coaching system that uses steer-by-wire tech and an augmented-reality head-up display to guide drivers on track. Sounds snazzy, right?
Rimac
Who Exactly is Kosmera?
What makes this even more interesting is how little anyone knows about Kosmera. The press release didn’t mention where the company is based, and a quick search didn’t reveal much either. There’s one totally unrelated YouTube channel I found that bears the same name, but it’s a “documentary channel that explains the biggest questions of the universe.”
There are a few clues, though. The PR manager is Wang Shifu (based on the email address provided), and the CEO, Winter Chen, had this to say about Kosmera’s CES debut:
“Our presence at CES is a statement. We are not just showcasing a car—we are introducing a new paradigm for intelligent, high-performance mobility. This prototype embodies our mission to break boundaries, challenging the notion that extreme performance must come at the expense of daily usability and intelligent experience.”
But perhaps the most significant clue you’ll find about Kosmera’s origin comes from the US Patent and Trademark Office’s online search tool. It shows that Xing Chen Future (Suzhou) Automotive Technology Co., Ltd. is the owner of the Kosmera trademark, hailing from China.
So, yes, we are not 100% sure that Kosmera is a Chinese company, but there are obvious signs. If you’re just as curious as we are, you can check out its booth at 7067 in West Hall during CES, happening from January 6 to 9, 2026.
