Turning to New Roads
Tesla struggled to sustain demand for the Cybertruck last year, with sales falling 48.1 percent to 20,237 units – a 48.1 percent drop from 2024. Now, the automaker may be looking to regain momentum after officially beginning Cybertruck deliveries in the United Arab Emirates, marking the first market in the region to welcome the all-electric pickup.
The launch event was reportedly held in Dubai, where more than 60 Cybertruck units were delivered to customers. The event also included demonstrations of the model’s capabilities, including a smash panel demo to showcase the toughness of its stainless steel body—an attribute the automaker has previously described as bullet-resistant.
First @cybertruck deliveries in the UAE 🇦🇪 pic.twitter.com/sN2rAxppUA
— Tesla Europe & Middle East (@teslaeurope) January 22, 2026
The Cost of Going Global
According to the region’s online configurator, pricing starts at around AED 404,900 for the dual-motor configuration. That translates to roughly $110,000 at current exchange rates, or about $30,000 more than the U.S.-spec version. The price difference is largely expected, given import duties and related costs, as the Cybertruck is assembled at the company’s Gigafactory Texas facility in Austin.
For the more powerful Cyberbeast variant, buyers in the UAE face a starting price of AED 454,900 (approximately $123,000). With an estimated range of 515 km (320 miles), the tri-motor Cyberbeast is capable of accelerating from zero to 100 km/h (zero to 62 mph) in about 2.7 seconds—roughly on par with the Chevrolet C8 Corvette Z06 on paper.
Tesla Europe & Middle East on X
Not Every Market Is a Match
While the Cybertruck is expanding into new markets, it is not expected to launch in certain regions, particularly Europe. Despite earning a Top Safety Pick+ rating from the Insurance Institute for Highway Safety (IIHS), the electric pickup faces significant regulatory hurdles there, including stringent pedestrian-safety standards that its sharp, wedge-shaped design would struggle to meet without substantial redesign.
Weight is another factor, as the Cybertruck’s loaded mass can exceed the 3.5-tonne (7,716-lb) threshold. Demand considerations also play a role, as full-size pickup trucks remain far less popular in Europe, and the vehicle’s size is impractical for the region’s narrower roads and dense urban infrastructure.
In the United States, Tesla is also navigating more challenging EV market conditions, especially with the expiration of the $7,500 federal tax credit. Against that backdrop, expanding the Cybertruck into additional international markets may represent a logical next step – particularly as BYD surpassed Tesla in global EV sales in 2025.
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