This is why Jeep is dropping the Wagoneer badge in 2026
Here’s some bad news for Wagoneer. Jeep is reportedly retiring the standalone Wagoneer nameplate after 2025. In 2026, the SUV maker will rebrand the entire lineup, from base trims to the top-of-the-line versions, under the Grand Wagoneer badge. Dealer sources have confirmed this move, with Mopar Insiders explaining that Jeep’s shift is due to low demand for the Wagoneer. The move is aimed at refining the brand’s identity and delivering a more cohesive, premium ownership experience.
Goodbye Wagoneer, Hello Grand Wagoneer
Jeep
Jeep reintroduced the Wagoneer nameplate in 2021 with a straightforward approach—offering two versions of the SUV: the Wagoneer, positioned as an entry-level or “near luxury” model, and the Grand Wagoneer as the premium range. However, dealerships noticed that customers were confused by similar designs and overlapping features, which eventually affected sales of the Wagoneer. Customers either chose the more luxurious Grand Wagoneer or waited for discounts on the Wagoneer. So, what’s the solution? Jeep is simplifying the purchasing process by unifying the brand and positioning the Grand Wagoneer as a premium flagship model rather than splitting it into separate trims.
2026 Grand Wagoneer: What to Expect?
Jeep
The 2026 Grand Wagoneer is expected to roll out in Q4 2025 from Jeep’s Warren Truck plant in Michigan. It will be amping up its styling and features list, starting with redesigned, sleek LED headlights, tweaked seven-slot grille, and a lightbar on the rear. The Grand Wagoneer will come standard with the 3.0-liter twin-turbo Hurricane inline-six, and the top models will get a higher-tuned powertrain. There will be a major reshuffle in the variant labels by removing Series I, II, and III and replacing them with Summit and Limited trims.
Jeep’s Electrified Grand Wagoneer
Jeep’s flagship SUV is transitioning to electric power with the upcoming 2026 Grand Wagoneer 4xe. Set to launch as a plug-in hybrid range extender, it reportedly features a 92 kWh battery paired with a 3.6-liter Pentastar V6 generator, delivering 660 miles of range, 330 hp, and 615 lb-ft of torque. The 4xe aims to provide long-distance capability for a luxury off-roader. Designed to balance rugged utility with eco-efficiency, the 4xe will retain Jeep’s signature off-road hardware while integrating next-generation technology.
Bottom line: Our Take
Jeep
Jeep’s bold decision to eliminate the Wagoneer badge and position the Grand Wagoneer as its only flagship is a significant step. It may be precisely what the company needed, delivering a clear message by simplifying the product lineup. The 2026 Grand Wagoneer’s fusion of electrified power, updated design, and a new set of features could redefine the luxury SUV segment, provided Jeep’s pricing and interior live up to expectations.
