How Esteban Ocon Became Mansory’s F1 Gateway
Mansory has built wild supercars for footballers, rappers, and oil barons, but landing a Formula 1 driver as a brand ambassador might be the German tuner’s most significant flex yet. Esteban Ocon’s newly delivered Mansory Lamborghini Revuelto represents more than just another outrageous build. It’s Mansory’s ticket into the paddock, bringing a company known for divisive taste as close to Formula 1 as you can get without actually becoming a chassis manufacturer.
The 28-year-old French driver, currently with Haas F1, has become Mansory’s racing ambassador. His helmet already carries their logos during race weekends, and now this $1.1 million Mansory Initiate solidifies a relationship that extends beyond a 1-of-1 build. Having one of their creations parked in an F1 driver’s garage offers legitimacy that money typically can’t buy.
Mansory
From Supercar Tuner to F1 Partner
Founded in 1989 by Iranian tuner Kourosh Mansory, the company built its reputation on polarizing modifications that make exotic vehicles even more extreme. Their approach involves extensive forged carbon fiber bodywork, aggressive aerodynamics, and mechanical upgrades. Full Mansory Atelier conversions like Ocon’s easily exceed seven figures.
Ocon’s Revuelto showcases everything Mansory does best and everything critics find excessive. Black marbled carbon fiber panels with red accents wrap the exterior, complemented by a prominent rear wing and distinctive wheels. His race number 31 appears on the wheel arches, while bright red leather dominates the interior. The 6.5-liter V12 hybrid powertrain receives Mansory’s performance treatment, taking the standard Revuelto’s 825 horsepower up to 880 horsepower. Overall system output is up to 1,070hp from a 1,000hp. All in, it’s exactly what Mansory clients usually want: absolute uniqueness.
Mansory
Why Mansory Chose F1 Driver Esteban Ocon for Revuelto Build
Mansory is leveraging this partnership with Esteban Ocon to position themselves within motorsport’s most prestigious arena. They can’t field an F1 team or engineer hybrid powertrains, but they can put their logo on a driver’s helmet and build him a car that turns heads in Monaco. For Mansory, that’s close enough to Formula 1, and probably more profitable than actually competing would ever be.
